As AI-generated content floods the web, both readers and search engines are becoming increasingly sophisticated at identifying it. If your content sounds artificial, it hurts your brand's credibility and your SEO performance.
Here are the four most common telltale signs of AI writing and exactly how to fix them.
1. The "In Conclusion" Habit
AI models are trained to wrap up their thoughts neatly. As a result, almost every AI-generated article ends with a paragraph starting with "In conclusion," "Ultimately," or "To sum up."
How to fix it:
Delete the summary phrase entirely. Just state your final thought. Alternatively, end with a question directed at the reader or a strong call to action.
2. The Fluff and Filler
AI loves to be verbose. When asked to write 500 words on a simple topic, an AI will often repeat the same point three times using different adjectives.
How to fix it:
Edit ruthlessly. If a sentence doesn't introduce new information or move the narrative forward, delete it. Human writing is generally more concise and direct than AI output.
3. Lack of Specificity
When AI discusses a topic, it tends to speak in broad generalizations. For example, instead of saying "The iPhone 15 Pro's titanium frame makes it 19 grams lighter," an AI might say, "The newest smartphone model utilizes advanced materials to provide a more comfortable and lightweight user experience."
How to fix it:
Add concrete nouns, specific numbers, and precise details. Specificity is the hallmark of human expertise.
4. The Neutral, Objective Tone
Unless specifically prompted otherwise, AI defaults to a highly objective, encyclopedic tone. It avoids taking strong stances or showing emotion.
How to fix it:
Take a stance. Express an opinion. If you're writing a review, don't just list the pros and cons—tell the reader exactly how you felt using the product.
By actively looking for these four signs in your drafts, you can rapidly transform generic AI output into compelling, human-grade content.